ATLANTA’S HOT 107.9 CELEBRATES 25 YEARS OF BROADCASTING HIP HOP WITH RECORD SETTING ATTENDANCE AT BIRTHDAY BASH ATL 25
[Atlanta, GA – July 19, 2021] Atlanta’s premier Hip Hop station, Hot 107.9, and Urban One, Inc. company; hosted its 25th annual Birthday Bash featuring many of Hip Hop’s hottest acts performing to a record-setting crowd on Saturday, July 17, 2021. Birthday Bash 25 was the first major live outdoor concert in Atlanta and the country for Urban One, Inc., since the Covid-19 pandemic restrictions were lifted. Nearly 25,000 fans packed Center Parc Stadium at Georgia State University for the sold-out event.
“It was more than an amazing night showcasing the most important artists today,” said Tim Davies, Regional Vice President and General Manager ”We helped Fulton County Board of Health with onsite Covid vaccinations, raised national exposure and generated funding for Georgia State University’s athletic department. We also tested for HIV with the BLACC, held talent searches helping new artists launch their careers, and so much more.”
"What a great Saturday night hosting Hot 107.9’s 25th Birthday Bash at Center Parc Stadium. The event has become a staple in Atlanta for more than two decades, and we were pleased to get a chance to showcase our stadium. We would like to thank all of those who helped make it happen and look forward to many more events showcasing Georgia State in the future," said Charlie Cobb, Georgia State University Athletic Director.
The evening featured high-energy performances, by 25 artists including, Lil Baby, Lil Durk, Young Thug, Gunna, Migos, Gucci Mane, Migos, Rick Ross, YSL, Latto, MoneyBagg Yo, Yung Bleu, BRS Cash, Money Mu, Beat King, Erica Banks, Mooski and Dream Doll.
Legendary Atlanta artists including Goodie Mob, Young Dro, Pastor Troy, Crime Mob, FLY, Mykko Montana, Travis Porter and Archie also performed a special ATL Tribute celebrating the milestone 25th Birthday Bash anniversary. Hot 107.9 was instrumental in launching many of these artists and shaping Hip Hop culture in the South and the across the country.
For Birthday Bash 25 highlights, visit www.BirthdayBashATL.com or www.HotSpotATL.com. Also on Twitter and Instagram @Hot1079ATL.
ABOUT URBAN ONE, INC.
Urban One, Inc. [NASDAQ: UONE and UONEK, www.urban1.com], together with its subsidiaries, is the largest diversified media company that primarily targets African-American and urban consumers in the United States. Urban One is the parent company of Radio One, Reach Media, Inc. (blackamericaweb.com), TV One (tvone.tv), CLEO TV (mycleo.tv), iOne Digital (ionedigital.com) and One Solution. Formerly known as Radio One, Inc., the company was founded in 1980 with a single radio station and now owns and/or operates 60 broadcast stations (including HD and low power television stations) in 14 urban markets in the United States, making it one of the nation's largest radio broadcasting companies. The Company's growth led to diversification into syndicated radio programming, cable television and online digital media. As a result, in 2017, Radio One, Inc. was renamed Urban One, Inc. to better reflect the Company's multi-media operations. While the Company was renamed Urban One, Radio One remains the brand of the radio division and all of its radio assets. Through Reach Media, Inc., the Company operates nationally syndicated radio programming, including the Rickey Smiley Morning Show, the Russ Parr Morning Show, and the DL Hughley Show. TV One is a national cable television network serving more than 59 million households, offering a broad range of original programming, classic series, and movies designed to entertain, inform and inspire a diverse audience of adult Black viewers. Launched in January 2019, CLEO TV, is a lifestyle and entertainment cable television network targeting Millennial and Gen X women of color. iOne Digital is a collection of digital platforms providing the African American community with social, news and entertainment content across numerous branded websites, including Cassius, Bossip, HipHopWired, and MadameNoire branded websites. One Solution provides award-winning, fully integrated advertising solutions across the entire Urban One multi-media platform. Through its national, multi-media operations, the Company and One Solution provides advertisers with a unique and powerful delivery mechanism to African American and urban audiences. Finally, Urban One owns a minority interest in MGM National Harbor, a gaming resort located in Prince George's County, Maryland.
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